Seema Rao

Content that Shines

Content Strategy 

UX Research | UX Testing |

Strategical Planning | Content Planning

Content Writing

Social Media Writing | UI Writing |

Newsletters | Blogs | Service Design Text

Technical Writing

Labels | Editorial |

Scholarly Articles | Catalog Entries 


Chief Experience Officer, Akron Art Museum, 2019-Present

Transformed experience organization-wide by creating and implementing a systemic content strategy.

•Explored strategic new approach to tracking visitor parameters and goals based on comparative analysis.

•Built an environment of collaboration and cooperation between content creation, publications, editing, and production.Trained new writers and content producers to ensure all content met brand guidelines.

•Developed a content strategy for the organization, both for digital and onsite. Created brand voice + tone style guide.Tracked and analyzed all content creation against a plan and assured goals were met.

•Created clear, concise and useful UI text that guided users through digital products.

•Project lead for redesign of public-facing website which subsequently saw increased usage by 200%

•Designed wireframes in Sketch and produced paper prototype of new meditation scenario. Contributed to surveydesign and usability testing for current users; presented findings to stakeholder. Developed and executed a contentstrategy with a focus on boosting SEO results and retention

•Responsible for researched, planned, scheduled, and implemented all print, web, blog, video, and social media content.

•Social media audience grew 70% and engagement by 100%. YouTube views increased by 143%. E-newsletter opensincreased by 137% and clicks by 78%. Launched on TikTok. Named a top five museum TikTok account byHyperallergic, 11 million views, and 675,000 likes.

•Created and maintained an internal social media editorial calendar in Airtable. Leads a team of nine content producers.Guided crisis management on all digital platforms.

•Developed and maintained influencer relationships.

•Supervised videographer and photographers. Oversees script development, filming, editing, distribution; production ofover 100 videos annually and the museum’s podcast.

Principal, Brilliant Idea Studio, 2017-2019

Helped clients plan and implement innovative, successful content strategies.

•Led observatory fieldwork and interviews for clients to define needs and pain points in the projects.

•Created compelling summary of user findings for stakeholders; defined potential solutions.

•Created surveys, personas, sitemaps, wireframes, and mockups to present to stakeholders for approval.

•Managed multiple projects and business operations simultaneously.

•Simplified large chunks of text into short, meaningful copy.

•Crafted copy that considers a user’s emotional state while also meeting the overall business goals.

Director, Intergenerational Learning, Cleveland Museum of Art, 2007-2017

Led the content strategy and production for large-scale digital products

•Applied wide range of mixed methods research to accrue qualitative and quantitative user data, including ethnographicinterviews, surveys, contextual inquiry, concept evaluation, usability studies, heuristic evaluation, and prototype testing.

•Established relationships with SMEs, interview subjects, and product vendors.

•Translated research data and analyzed user behavior; communicated insights to team and stakeholders.

•Presented research reports and complex concepts to a variety of audiences at different levels of the organization.

•Experimented with the design and creation of various digital humanities tools and methods, including mobile applications,geospatial tools, video games, databases.

Coordinator, Special Programs, Cleveland Museum of Art, 2001-2007

Collaborated and developed multiple UX projects.

•Provided strategic vision and project management leadership for grant-funded program to experiment and developengaging, and unified online experiences for diverse audiences, including virtual tours, webinars, educational videos, andsharing of collections materials.

•Coordinated public outreach both in-person and online through social media and blogs based on onsite programmingand research informed by collections and archival research.