Portfolio — Creative Direction & UX Strategy
A creative director and UX strategist turning rigorous research into content that grows audiences and moves them to act.
Things I do
Twenty years of content, research, and creative direction across culture, media, and tech.
About
I help cultural institutions, startups, and media brands unify design, content, and digital engagement into work that grows audiences and strengthens identity — as both a hands-on maker with millions of monthly views and a director of cross-functional teams.
A 24-day play-and-win calendar built into checkout — daily reveals and streak mechanics that turn December shopping into a habit.
A spin-to-win refund game tied to live sports triggers — if the big game goes to overtime, the order's on us. Real stakes, full margin.
Built a brand's presence on TikTok from zero — formats, voice, and a calendar tuned for discovery. A Top-5 museum account per Hyperallergic.
Clear, helpful, on-brand communication of updated COVID-19 safety procedures — onsite signage and online, designed for calm and clarity.
A centennial told through education — a branded vehicle, an original game, and a free publication working as one campaign.
Balanced what the museum wanted with what audiences needed — rebuilt the information architecture and content around usability, research, and brand.
Play-and-win mini-games I art-direct at PlayAbly — each tuned to a brand’s voice and a real reason to play. A few from the shelf:
“Research tells you what's true. Story is what makes people care.”
— How I approach every project
Impact
Selected Speaking
Selected Publications
Let's work together