Goal: Website content that balanced what the museum wanted and what your audience needs, while maintaining brand standards and supporting usability.
Results : Updated boasted website increased views by 200% within a year of launch. Users reported increased usability and appeal.
Goal: Use AR to encourage users to “collaborate” with an artist.
Results : Thousands of users used the application. The project was nominated for a Webby.
Goal: Connect digital users to various heritage sites on Instagram and Tiktok.
Results : Hundreds of dedicated game players and 11% increase of engagement on museum posts.
Results : The successful launch was announced in the New York Times. Visitors enjoyed the accessible content.
Goal: Announce the brand’s centennial through educational content.
Results : Created a multimodal campaign included branded vehicle, game, and free publication. Reached every zip code in county and received press attention.
Goal: Launch a presence on TikTok to increase awareness of the brand.
Goal: Helpful, clear, and brand appropriate needs to communicate updated safety procedures due to COVID-19 onsite and online.
Results : Won the Visual Communications Silver Award in 2020 from the Ohio Museums Association.