Content that Shines

Writing Samples | Selected Press | Research Portfolio

Website Relaunch

Goal: Website content that balanced what the museum wanted and what your audience needs, while maintaining brand standards and supporting usability.

Results : Updated boasted website increased views by 200% within a year of launch. Users reported increased usability and appeal. 


Creativity-Based AR Game 

Goal: Use AR to encourage users to “collaborate” with an artist.   

Results : Thousands of users used the application. The project was nominated for a Webby.


Content-based Social Media Game 

Goal: Connect digital users to various heritage sites on Instagram and Tiktok.   

Results : Hundreds of dedicated game players and 11% increase of  engagement on museum posts. 


Chatbot Content Strategy 

Goal: Help the team frame the content for a tour-based chatbot. 

Results : The successful launch was announced in the New York Times. Visitors enjoyed the accessible content. 


Multimodal Marketing Campaign

Goal: Announce the brand’s centennial through educational content.   

Results : Created a multimodal campaign included branded vehicle, game, and free publication. Reached every zip code in county and received press attention.  


Social Media Strategy & Implementation

Goal: Launch a presence on TikTok to increase awareness of the brand. 

Results : Reached more than 12 million viewers in a year with 645K likes. Received press attention and wide word of mouth. 

Safety Communication Campaign

Goal: Helpful, clear, and brand appropriate needs to communicate updated safety procedures due to COVID-19 onsite and online. 

Results : Won the Visual Communications Silver Award in 2020 from the Ohio Museums Association.