Labels in the World of Information Overload (Blog / Graphics )

From the museum point of view, they help audience connect to collections Visitors differ in their needs by sector. Designing one label for multiple audiences is impossible Visitor evaluation will help evolve labels to meet new needs Digital content needs to be a priority and purpose-built While text abounds in museums, the most ubiquitous element …

Are Museums Writing for Today’s Audience? Looking at the Changes in Literacy & Knowledge-Creation in Society

When our visitors walk into their museums, they will have already consumed a great deal of information and fast at a rate of, on average, 23 words per second.  Over the course of a day, people read an average 105,000 words.  They walk into your museum, only to use text to find the bathroom, learn about …

Trust the Revolution

Museums need a revolution of trust. The word trust is a common one in the museum field, embedded in mission statements and uttered by venerable directors.  However, in both instances, museums use the word most commonly in terms of their holdings.  Museums keep collections in trust for people.  Spend a moment considering that language. Museums …