Immersion and Museums
In early September, the Knight Foundation sponsored an event at the Detroit Institute of Arts called Immersion in Museums: AR, VR or Just Plain R?. Here are some reflections from the day. — Waning attendance has museum professionals seeking novel ways to increase audiences. Many institutions are looking to immersive technology as salvation for …
Content Touchpoints
Often museums preference onsite visitors to offsite ones. But, both types of visitors engage with ideas; and both groups overlap. The numbers can be astonishing. Art Institute of Chicago has about 1.5 million onsite visitors and 706000 on social media. LACMA 1.2 Million onsite and 2 million on social media platforms. Museum technology, particularly social media, might reach those who otherwise would never even …
Onboarding and Interpretation
Museum interpretation professionals are creating content for people who generally know less than them. Getting the right amount of content requires understanding the visitor. Tools like content mapping can help organizations get their content right. But, all museum professionals need to remember that their visitors have different baseline knowledge levels. Onboarding is a classic corporate …
Appetite for Content by Visitor Segment
When planning content, interpreters need to perform a weird type of math. After they formalize their process and create their goals, they then need to edit their desires to meet the visitor desires. Getting just the right amount of content is challenging to say the least. Part of the program is that the majority of visitors …
The Sweet-Spot in Interpretive Approach & the Politics of Mounting Installations
Helping visitors engage in collections is a primary concern for museums. Museum professionals often partner with various vendors, consultants, and partners to do this work, for example commissioning firms to develop interactives for exhibitions. Mounting these installations can be exhausting and rife with interpersonal challenges. Visitors walking into spaces, ideally, have no idea how …
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Content Strategy Matrix for Developing Compelling Content (Graphic)
The best writing is complex. Persuasive text needs to inform in order to convince the reader. Inspiring texts often grow from a kernel of fact. Enjoyable texts are the best way to feed people information. While creative writers have more latitude to move their readers, every writer needs to understand how to balance these aspects …
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Thinking Systematically about Content / Interpretation in #Museums
Thinking systematically about content creation requires having a facile ability to navigate between communicating the overall idea and articulating the component concepts. The ideal systematic thinker is both a big picture and detail-oriented person. While some people seem naturally able to employ systematic thinking, practice can help anyone become more capable of working systematically. …
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Emotions and Customer Experience
Customer/ Visitor Experience basically encompasses connection your visitor has with your organization from the signs on the street to the moments in the galleries. CX overarches both onsite and offsite; physical and digital. Experience is, therefore, a huge concept. As with all large concepts, considering constituent aspects. Touchpoints: The concrete elements that express the experience …
Museums and the Web 18 Review OR Reality can be hard even when its not Virtual
Museums and the Web 18 Museums and the Web 2018 was hosted in lovely Vancouver. As always, friends from around the world descended upon the town for ideas and enjoyment. While the MuseWeb organization does a great job of publishing articles that expand on the presentations, here are the highlights and themes from this year’s …
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Instagram and the Evolution of Museums (Blog/ Graphic)
Museums might be said to be on the higher-end of the leisure world. They have cache. If not, imagine the situation associated with the phrase, “We are at the museum today.” Now imagine being in the situation to be able to say, “we are at an amusement park right now.” Both are perfectly enjoyable, no doubt. …
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