Museums and the Web 18 Review OR Reality can be hard even when its not Virtual
Museums and the Web 18 Museums and the Web 2018 was hosted in lovely Vancouver. As always, friends from around the world descended upon the town for ideas and enjoyment. While the MuseWeb organization does a great job of publishing articles that expand on the presentations, here are the highlights and themes from this year’s …
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Its Not the Destination OR Journey Mapping for Museums
Touchpoints Visitor experience is everyone’s job, not just those people who have “visitor” or “experience” in their title. Picture your visitor. What is the first thing that comes to mind? What are they doing? Buying a ticket? Standing in your gallery? Reading your labels. These are the types of touchpoints that are the focus …
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Exhibition Cocktails or Why Museums Need User Experience Designers
I admit that I am biased. I am a trained User Experience Designer. But, you don’t have to has an M.S. to know that visitors come to museums for experiences. Now, we could get into a debate about the type of experience. Sitting quietly in a gallery is a type of experience. We often think …
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Usability for Users; Consumerability for Consumers?
Usability is one of those words that has a faint jargon-style feeling to it. In pitching the power of eyetracking, card sorts, and participant design, you are wisest to avoid all those terms. These are terms that alienate your clients. As John Rhodes discusses in Selling Usability, focusing on the customers, rather than the testing, will help …
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Eyetracking
I am a starer. It doesn’t help that my eyes are on the large side. Yesterday, sitting in the airport, I was struck by how many people assumed I was looking at them, when instead I was just staring out into space. So, I have a natural bias to question eye-tracking studies. But, there is …
More Mobile Testing
I have continued to ruminate on mobile testing. In thinking about the pervasiveness of mobile, getting mobile right is imperative. But, at the same time, the testing options have major limitations. After all, no one actually hugs a laptop while searching for the ideal episode of Gilmore Girls on Netflix on their surface. And, they …
Mobile Testing
Mobile is ubiquitous. We use phones to check the weather, to read the paper, and take pictures. There are now more phones that adults on Earth. Despite the complete diffusion of Mobile, there are still challenges to creating ideal mobile experiences. Testing remotely has some powerful pluses. Being a fly on the wall helps you …
Unmoderated Remote Testing
Remote testing is incredibly useful for websites. After all the worldwide web is just that–Global. Remote testing means that one can get feedback unencumbered by location of participants. Rather than intercepting people physically, one can grab people as they go about their business on the site you are testing, for example. Recruitment is no longer …
Moderate User Testing
Moderated User Testing is a useful way for testers to work with users who are not in the same location as themselves. There are certain challenges, such as passing on incentives, but at the same time there are enormous benefits, such as being able to reach testers globally. For the tester, videotaping the session is …
Testing from Afar
Testing can be incredibly useful–even essential to rolling out an new product. But it can be cost-prohibitive. Small firms might not have the resources to find the right users, employ testers, set up a room with specialized one-way glass, etc. Of course, people do testing in this way for important reasons: if you have a …