Work · Case Study
Safety Communication
Reopening a museum without making it feel like a hospital.
New rules, anxious visitors, and a lot to convey. The communication had to keep people safe and keep the experience calm and on-brand. Silver, Ohio Museums Association.
Context
Reopening during COVID meant new rules, anxious visitors, and a lot of information to convey without making a museum feel like a hospital. The communication had to keep people safe and keep the experience calm and on-brand.
My Role
I directed the safety communication across onsite signage and online, designed for clarity and for calm.
Approach
- Lead with clarity. Plain, friendly language that told people exactly what to do.
- Design for calm. A visual treatment that informed without alarming, held to the museum’s brand.
- Cover every touchpoint. Consistent signage onsite and matching guidance online.
Why It Works
- Clear beats comprehensive. People follow what they can understand at a glance.
- On-brand safety messaging keeps the visit feeling like a visit, not a warning.
- Consistency across signage and web removed confusion at a stressful moment.
Silver
Visual Communications Award, OMA 2020
Calm
The experience held, by design
Clear
Onsite and online, aligned