Content Strategy Matrix for Developing Compelling Content (Graphic)
The best writing is complex. Persuasive text needs to inform in order to convince the reader. Inspiring texts often grow from a kernel of fact. Enjoyable texts are the best way to feed people information. While creative writers have more latitude to move their readers, every writer needs to understand how to balance these aspects …
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Thinking Systematically about Content / Interpretation in #Museums
Thinking systematically about content creation requires having a facile ability to navigate between communicating the overall idea and articulating the component concepts. The ideal systematic thinker is both a big picture and detail-oriented person. While some people seem naturally able to employ systematic thinking, practice can help anyone become more capable of working systematically. …
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Visitor-Centered means Object-Centered
Over the last few years, there have been some heated debates behind the scenes of museum education offices about the ways that visitors should be engaged. Many directors have changed the department moniker from education to learning or interpretation. This change could be seen as a transformation from older methodologies to more sophisticated forms of …
Guiding Questions to Think about Bias in Museums (by functional area)
At AAM 2018, there was a wonderful panel led by Cinnamon Catlin-Legutko about Decolonization. While all the speakers were wonderful, I was particularly struck by Jaclyn Roessel’s remarks about indigenizing museums as an act of transforming the current power structure. Overall, the conversation underscored the importance of systematic and cataclysmic change in transforming the colonialism inherent …
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Recognizing Bias in Interpretation and Content
Being culturally situated is a state nothing can avoid, collection objects included. Collection objects, even natural history specimens, are mediated by creators, curators, educators, amongst others. A dinosaur bone is excavated by a person, identified by a person, and reclassified by a person. The human existence, in other words, flavors the essence of every …
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#AAM2018 Recap: Language, Collaboration, and Action
The Annual American Alliance Conference 2018 was hosted in toasty Phoenix. Many participants mentioned that this conference felt like a year to consider the basics. Rather than big bang projects, many presentations seemed to focus on maintenance, improvement, and thoughtfulness. As part of this introspection, many presentations put a fine focus on understanding the …
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Emotions and Customer Experience
Customer/ Visitor Experience basically encompasses connection your visitor has with your organization from the signs on the street to the moments in the galleries. CX overarches both onsite and offsite; physical and digital. Experience is, therefore, a huge concept. As with all large concepts, considering constituent aspects. Touchpoints: The concrete elements that express the experience …
Museum Customer Experience
Customer? Museums create exhibitions and installations for people. We most often describe those people as visitors. The word visitor has some strengths. A visitor is invited and wanted. But, a visit is transitory and not-participatory. There are so many other words that we could use. There might not be an ideal word, but for the …
Museums and the Web 18 Review OR Reality can be hard even when its not Virtual
Museums and the Web 18 Museums and the Web 2018 was hosted in lovely Vancouver. As always, friends from around the world descended upon the town for ideas and enjoyment. While the MuseWeb organization does a great job of publishing articles that expand on the presentations, here are the highlights and themes from this year’s …
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The Cost of Museum Work
Consider these scenarios: For the Museum: Most cities have few museums. Jobs often have low turn over. With the dearth of jobs, professionals don’t leave museum jobs lightly. The manager, confronted with an open position, sees the chance to (finally) make real change. They are looking across the field for the BEST person. The manager …