Nickles, Dimes, and Tough Times : The Relationship between Visitors, Revenue, and Value

This post is a follow-up on a post last week about the Metropolitan Museum of Art instituting mandatory ticket fees.  For many years, I ran a department in a free museum. Perennially patrons would ask for a free parking sticker stamp. If I had been a visitor, I, too, might have asked for this. After …

A Museum Christmas Carol

      In which a museum director learns that he is leading badly.    Marley was dead: to begin with. There is no doubt whatever about that. This was nonsense! Jonathan still had work to do. Jonathan gazed upon the stack of Change of Status Forms weighing down his desk.  They would need to …

How Best to Use Visuals

Visuals are incredibly powerful tools for teaching. But, you need to think about visuals alongside the text. Don’t make one element subsidiary to the other. Figure out what you need to get across and then develop a strategy for that idea. If you have ever written a label, you might have struggled on how to …