The Interpretation Ecosystem

Interpretation can be defined in many ways for museums, but the term is most often associated with labels.   In actuality, interpretation should be everything that is information about your collection. Ideally, you are thinking about a whole ecosystem of ideas from information without an intercessor, like a label, to information disseminated by people, like a …

Visual Literacy and Importance of Imagery in Interpretation (Graphics/ Data/ Blog)

Early man likely shared stories orally. These stories would eventually become text. But, images probably came before written text. While the exact purpose of these visuals remains unclear, certainly one can assume that the original audience was able to garner meaning from looking at the images. This is not surprising if you think of life. …

Labels in the World of Information Overload (Blog / Graphics )

From the museum point of view, they help audience connect to collections Visitors differ in their needs by sector. Designing one label for multiple audiences is impossible Visitor evaluation will help evolve labels to meet new needs Digital content needs to be a priority and purpose-built While text abounds in museums, the most ubiquitous element …

Are Museums Writing for Today’s Audience? Looking at the Changes in Literacy & Knowledge-Creation in Society

When our visitors walk into their museums, they will have already consumed a great deal of information and fast at a rate of, on average, 23 words per second.  Over the course of a day, people read an average 105,000 words.  They walk into your museum, only to use text to find the bathroom, learn about …