Curriculum Vitae — UX & Brand
Seema Rao
UX Strategist & Creative Director
UX strategist and creative director turning rigorous research into content and brand systems that grow audiences and move them to act — a hands-on maker with millions of monthly views and a director of cross-functional teams.
Experience
Lead brand vision and copy strategy across products, marketing, and campaigns; direct a cross-functional team of game designers, developers, and visual designers; ship 10–15 client deliverables monthly while keeping a consistent narrative.
- Steward a flexible play-and-win design language that 30+ brands plug into without losing their own identity.
- Translate complex product and brand value into clear, audience-tailored content across a diverse client portfolio.
UX research, content strategy, and brand systems for DTC, media, and cultural clients — field interviews, personas, sitemaps, IA, CRO, and creative direction, from discovery through production.
Built and led an organization-wide content strategy and UX practice; created the brand voice & tone guide; relaunched the public website (+200% traffic); originated the TikTok program (12M views, 645K likes; Top-5 museum account per Hyperallergic).
Directed studio classes, interactive media installations, and all-ages learning that connected diverse publics to the collection.
Selected Work
- Playably brand system — 30+ brands on one play-and-win design language
- Advent Calendar game — +41% December revenue across partner stores
- Overtime Win-Back game (BlackBoxMyCar) — 18.25X Meta ROAS, +57% store sales
- UX & CRO studies — audience expansion, landing-page CRO, benefit-led revamp, influencer, subscription strategy
- Museum website relaunch — +200% views in a year
- TikTok launch strategy — 12M views, 645K likes in a year
Education
Skills
- UX research — interviews, usability testing, personas, journey mapping, card sorting, A/B testing
- Content strategy — brand voice & tone, information architecture, CRO, editorial
- Audience growth — social, video, podcast, analytics
- Tools — Adobe CS, Figma, WordPress, Shopify, Airtable, GA4, Klaviyo
Recognition
- Artlust — 1M+ followers
- Webby-nominated AR game
- NYT-covered chatbot strategy
- Visual Comms Silver, OMA 2020
- Top-5 museum TikTok, Hyperallergic