Overtime Win-Back

Context

Discounts train shoppers to wait and bleed margin. The brief: real stakes and real urgency, without marking anything down.

My Role

Game concept, the overtime cash-back mechanic, the visual design, and mapping the rebate to a public sports trigger.

The Mechanic

1. Pick a real trigger. Tie the payout to a public, unambiguous moment. If the big game goes to overtime, the order is refunded in full.
2. Play at checkout. A cash-back moment at checkout turns the purchase into a game, and gives a reason to buy now rather than later.
3. Buy now, win later. Customers pay full price today. They win a full refund only if the trigger actually hits.
4. Protect the margin. It is a conditional rebate, not a discount. Most orders never pay out, and the lift in conversion and order value funds the ones that do.

Why It Works

• Real stakes beat manufactured urgency. A shared cultural moment gives people a reason to act now.
• Full price protects brand value. The rebate reads as upside, never a markdown.
• Order value climbs as customers buy more to maximize a potential full refund.